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# 2 weeks to go: PRAXIS Asia-Pacific in Singapore
- URL: https://www.earned-first.com/2-weeks-to-go-praxis-asia-pacific-in-singapore/
- Published: 2025-10-01T02:30:39.000Z
- Updated: 2025-10-01T02:30:38.000Z
- Description: The international debut of PRAXIS will explore how communications leaders are responding to converging pressures — from geopolitical shifts and AI disruption to questions of credibility, leadership, and the future of consultancy models.
- Author: Arun Sudhaman
- Tags: Events

In just two weeks, the acclaimed **PRAXIS Summit** makes its international debut with **its** [**inaugural Asia-Pacific edition**](https://www.praxisonline.world/apac?ref=earned-first.com), on **14 October at the National Gallery Singapore**.

This landmark event brings together senior leaders, global agencies, and regional innovators under the theme *Communications at the Crossroads*. Join our movement to elevate communications as a strategic driver across Asia-Pacific.

[Programme highlights](https://www.praxisonline.world/apac?ref=earned-first.com#schedule) include:

- **Communications at the Top Table** — **Dr. Bicky Bhangu OBE** on how communicators can claim and keep their seat in the C-suite, sharing lessons from his leadership at Rolls-Royce.
- **2030: Are You Ready?** — **Heidi Ashley** (HSBC), **Bridgit O'Donovan** (Meta) **Thomas Bunn** (Zeno) & **Barby K. Siegel** (Zeno) on the forces reshaping communications, debuting new research on AI, influence & the skills required for the next decade.
- **Asia’s Power Pivot** — **Sanjay Nair** (BCG), **Claudia Chan** (Coca-Cola) & **Douglas Dew** (Burson) on managing reputation and opportunity as Asia surpasses 50% of global GDP.
- **From Pressure to Proof** — **Mae Loon** (Airwallex), **Rimmi Harindran** (Kellanova), **Erin Atan** (Heineken) & **Shweta Shukla** (Haleon), on whether corporate affairs is eroding or reinventing itself under pressure.
- **CEO Communications in the AI Era** — **Emma Smith** (Sandpiper) unveils research on how CEOs and comms teams align in an AI-driven world.
- **Beyond the Noise: Why Credibility Is PR’s New Superpower** — **Stephanie Yu** (Lenovo) & **Isabelle Demaude** (Hoffman) on why trust and relationships matter more than volume.
- **Human & Machine Gatekeepers** — **Nitin Mantri** (WE Communications) on navigating decentralised communities and AI-powered search engines as the new arbiters of influence.
- **AI or You: Who Really Deserves the Job?** — **Hin-Yan Wong** & **Jessica Uhlmann** (Weber Shandwick) on how communicators can help organisations adapt to AI’s disruption of work.
- **Evolving Consultancies: Growth, Transformation & Exit Paths** — **George Kypraios** (Yefira Group), **Lina Marican** (Mutant Communications) & **Sheetal Sandhu** (Stephenson Harwood) on building, scaling, and exiting agencies in a changing market.
- **The Talent Tussle: Winning and Keeping Asia’s Next-Gen workforce**: **Evelyn Teo** (LAC Global) & **Robin Chang** (W) on what it takes to strike the right balance in leadership for a new generation of talents young and old.
- **Earned First Index Champions 2025** — unveiling the consultancies setting benchmarks for performance, client impact, and innovation.

☕ **Endnote & networking coffee** will wrap the day at the National Gallery.

➡️ **Special APACD/Globescan extension:** *Recalibration: Corporate Affairs at a Strategic Crossroads*, 5.45pm at The Foundry, 11 Prinsep Link. Please note this requires separate registration for a separate venue. 

[![CTA Image](https://storage.ghost.io/c/66/e3/66e376f0-d950-4be0-a457-abdd9881b294/content/images/2025/08/favicon.png)](https://www.praxisonline.world/ticket-detail?ref=earned-first.com) 

****Tickets are limited — secure your place today**, joining more than 20 partners and 150+ registered participants already. Discounts available via your national/professional association (see partners below).   
****PRAXIS Asia-Pacific**, 14 Oct at Singapore's National Gallery.

[Sign up now ](https://www.praxisonline.world/ticket-detail?ref=earned-first.com) 

With thanks to our partners: [Zeno Group](https://www.zenogroup.com/?ref=earned-first.com), [Burson](https://www.bursonglobal.com/?ref=earned-first.com), [The Hoffman Agency](https://www.hoffman.com/?ref=earned-first.com), [We. Communications](https://www.wecommunications.com/?ref=earned-first.com), [Weber Shandwick](https://webershandwick.com/?ref=earned-first.com), [W Communications](https://www.wcommunications.sg/?ref=earned-first.com), [Yefira Group](https://www.yefira.group/?ref=earned-first.com), [Finn Partners](https://www.finnpartners.com/apac/?ref=earned-first.com), [Sandpiper](https://sandpipercomms.com/?ref=earned-first.com), [Golin](https://golin.com/about/?ref=earned-first.com), [CARMA](https://carma.com/?ref=earned-first.com), [Edelman](https://www.edelman.com/?ref=earned-first.com), [Kommune](https://www.kommune.in/?ref=earned-first.com) & supporting organisations [AMEC](https://amecorg.com/?ref=earned-first.com), [APACD](https://apacd.com/?ref=earned-first.com), [ICCO](https://iccopr.com/?ref=earned-first.com), [IPR](https://instituteforpr.org/?ref=earned-first.com), [PRCA](https://apac.prca.global/?ref=earned-first.com), [PRCAI](https://prcai.org/?ref=earned-first.com), [PRCAM](https://www.prcamalaysia.org/?ref=earned-first.com), [PRHK](https://www.linkedin.com/company/prhongkong/?originalSubdomain=hk&ref=earned-first.com), [PRSP](https://prsp.ph/?ref=earned-first.com).

We look forward to welcoming you to this landmark gathering.

Best wishes,  
Arun Sudhaman