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# Last chance: Help define how public relations is changing
- URL: https://www.earned-first.com/last-chance-help-define-how-public-relations-is-changing/
- Published: 2026-03-31T08:30:44.000Z
- Updated: 2026-03-31T08:30:44.000Z
- Description: There's still time to participate in the new PR2030 study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.
- Author: David Blecken
- Tags: Research

Communications leaders across Asia-Pacific, the Middle East & Africa are urged to contribute to a study examining how the function is evolving, ahead of the extended survey deadline of **2 April**. 

Led by Earned First in partnership with the Institute for Public Relations (IPR) and Ruder Finn Asia, PR 2030 focuses on the structural barriers limiting communications influence across APAC and MEA, from global HQ control models to talent gaps and geopolitical pressure. It also assesses what capabilities teams must build over the next three to five years if they are to earn greater authority inside organisations.

In-house and agency executives can participate at:  
[**https://www.surveymonkey.com/r/PR2030Transformation**](https://www.surveymonkey.com/r/PR2030Transformation?ref=earned-first.com)

Findings from *PR 2030: The Transformation Study* will be released later this year.

[Last chance: Participate here](https://www.surveymonkey.com/r/PR2030Transformation?ref=earned-first.com)