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# Podcast: Alka Winter
- URL: https://www.earned-first.com/podcast-alka-winter/
- Published: 2025-08-19T10:49:56.000Z
- Updated: 2025-08-19T15:05:22.000Z
- Description: Ras Al Khaimah Tourism's VP of destination marketing and communications joins the Earned First podcast to discuss agencies, AI and the future of nation branding.
- Author: Arun Sudhaman
- Tags: Earned First Podcast

In this episode, Ras Al Khaimah VP of destination marketing & communications Alka Winter unpacks the forces reshaping tourism and destination marketing. From the Gulf’s optimism and mega-projects to seismic shifts in media and the rise of AI-powered travel planning, she highlights how trust, creativity, and technology are transforming the industry. She also shares Ras Al Khaimah’s nation-branding strategy and the power of agency relationships in driving breakthrough campaigns.

[Alka Winter on agencies, technology and nation branding](https://rss.com/podcasts/earned-first/2173804?ref=earned-first.com) 

The [Earned First podcast](https://www.earned-first.com/earned-first-podcast/) is produced by [Earshot Media](https://www.earshot.in/?ref=earned-first.com). 

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