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# Podcast: Caroline Hsu
- URL: https://www.earned-first.com/podcast-caroline-hsu/
- Published: 2025-08-28T15:44:56.000Z
- Updated: 2025-08-28T16:21:12.000Z
- Description: The Hoffman Agency's Caroline Hsu joins Earned First podcast to discuss career shifts, agency growth, Asian brands and Taiwan’s chip story.
- Author: Arun Sudhaman
- Tags: Earned First Podcast

In this episode of the Earned First podcast, host Arun Sudhaman speaks with Caroline Hsu, who leads The Hoffman Agency as chief global officer and Asia-Pacific managing director. Hsu reflects on her career trajectory, from 15 years in-house at major technology companies to taking the helm at Hoffman with a mission to help Asian brands expand onto the global stage. She explains how deliberate agility has underpinned the agency’s growth under her leadership, positioning it as a rare independent player with regional and international clout.

The conversation also addresses wider industry trends. Hsu discusses the enduring pull for junior and mid-level talent in Asia to move in-house, and the parallel challenge of persuading global companies to take local market nuances seriously when operating in the region.

The episode concludes with Hsu’s reflections on *A Chip Odyssey* — a documentary tracing Taiwan’s ascent to semiconductor leadership. She considers how Taiwan built a unique ecosystem that turned it into a global technology brand, and what that means amid intensifying geopolitical pressures.

[Caroline Hsu on tech agency growth, localisation & | RSS.com](https://rss.com/podcasts/earned-first/2188100/?ref=earned-first.com) 

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