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# Podcast: Jean-Léopold Schuybroek on four decades of building independent PR
- URL: https://www.earned-first.com/podcast-jean-leopold-schuybroek-on-four-decades-of-building-independent-pr/
- Published: 2026-10-13T12:39:49.000Z
- Updated: 2026-10-13T12:39:49.000Z
- Description: PROI's Jean-Léopold Schuybroek explains why clients have stopped buying a single network, and why nobody has yet built a truly global public affairs firm.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #PROI

Jean-Leopold Schuybroek, chair of PROI’s International Development Group, joins the Earned First podcast to reflect on four decades in the consultancy business. The Interel founder and former ICCO chair has spent 20 years building PROI into a network of independent firms that now covers most of the world. In conversation with Earned First’s Arun Sudhaman, the episode explores:

- what he looks for in a firm before it is big
- why clients now build their own rosters of independents
- how public affairs outgrew its cosy lobbying origins
- the silos agencies built for themselves.
[Jean-Léopold Schuybroek: Four decades of building | RSS.com](https://rss.com/podcasts/earned-first/3226693/?ref=earned-first.com)