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# Podcast: Kaizzen’s Vineet Handa on monetisation, Middle East expansion and AI enemies
- URL: https://www.earned-first.com/podcast-kaizzens-vineet-handa-on-monetisation-middle-east-expansion-and-ai-enemies/
- Published: 2026-11-02T11:15:49.000Z
- Updated: 2026-11-02T11:15:49.000Z
- Description: Vineet Handa explains how Kaizzen grew after the Maven deal, and why advocacy and AI now drive the business.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #PROI

Vineet Handa, founder and CEO of Kaizzen, joins the Earned First podcast to discuss one of the more unusual independent agency stories in India. Founded in 2008, the firm sold a majority stake to Maven Corporate Advisors in 2023 and has grown sharply since, expanding into Dubai and Riyadh along the way. 

In conversation with Earned First’s Arun Sudhaman, the episode explores why Handa chose to monetise rather than sell to a global network, what this year’s Middle East conflict has cost the business, how Kaizzen holds onto its culture as it scales, and why public affairs and advocacy now matter so much in India. It also covers much more, including how AI went from “the enemy we can’t avoid” to a dedicated practice.

[Kaizzen’s Vineet Handa on monetisation, Middle Eas | RSS.com](https://rss.com/podcasts/earned-first/3279398/?ref=earned-first.com)