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# Podcast: PRAXIS Asia-Pacific review with James Brasher & Joyce Liong
- URL: https://www.earned-first.com/podcast-praxis-asia-pacific-review-with-james-brasher-joyce-liong/
- Published: 2025-11-03T15:37:25.000Z
- Updated: 2025-11-03T15:37:25.000Z
- Description: Presented by Finn Partners, this Earned First podcast episode unpacks PRAXIS Asia-Pacific’s key themes—from comms as strategic partner to the rise of AI, credibility, and empathy—and how leaders can build data fluency, business acumen, and agility without sacrificing culture.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #interviews, PRAXIS Asia-Pacific

Recorded days after [PRAXIS Asia-Pacific](https://www.earned-first.com/praxis-asia-pacific/) in Singapore, this special Earned First episode —created in partnership with Finn Partners — explores what mattered and what’s next. Arun Sudhaman is joined by Finn Partners' leaders James Brasher and Joyce Liong to break down: 

- Moving comms from reactive “crisis saviour” to proactive strategy partner; - the in-house/agency handshake on data fluency, business acumen and learning agility;
- Why credibility and empathy become the core currency in an AI-saturated ecosystem (avatars, disclosure, authenticity);
- How corporate affairs leaders are reinventing roles, mentoring the next generation, and scaling consultancies without losing culture.

If you care about measurement beyond vanity metrics, generational renewal, and building influence with the board, this is your field guide from Singapore’s PRAXIS debut.

[PRAXIS Asia-Pacific review with James Brasher & Jo | RSS.com](https://rss.com/podcasts/earned-first/2305091/?ref=earned-first.com) 

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