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# Podcast: Precious founder Lars Voedisch 🎙️
- URL: https://www.earned-first.com/podcast-precious-founder-lars-voedisch/
- Published: 2025-10-09T06:22:42.000Z
- Updated: 2025-10-09T06:23:21.000Z
- Description: Precious Communications’ founder on scaling from Singapore, the rise of mid-sized consultancies, and why agencies must trade commoditised execution for strategic value as AI advances.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #interviews

In this episode Arun Sudhaman speaks with Lars Voedisch, founder and CEO of Singapore-based Precious Communications, who explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100 people across eight markets. 

We discuss the practical playbook for scaling in Southeast Asia, why global networks are ceding the mid-market, how AI is reshaping the execution/strategy split, and where Precious is betting next. Voedisch gives tactical advice for new agency founders — land, prove execution, then expand — and argues the future winners will be those who move from campaign work to business advisory.

[Lars Voedisch on building a regional agency in Sou | RSS.com](https://rss.com/podcasts/earned-first/2260394/?ref=earned-first.com) 

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