> ## Content Index
> Fetch the complete content index at: https://www.earned-first.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Podcast: Rochelle Ford
- URL: https://www.earned-first.com/podcast-roc/
- Published: 2025-09-29T07:58:55.000Z
- Updated: 2025-10-09T05:42:24.000Z
- Description: Page Society CEO Rochelle Ford discusses how CCOs can prove value amid pressure and disruption.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #interviews

In this episode Arun Sudhaman speaks with Rochelle Ford, CEO of Page, about the challenges and opportunities facing chief communications officers today. Rochelle explains the Page Navigator — a benchmark and functional framework created by CCOs for CCOs — designed to provide the specific data that leaders need to make stronger cases for resources and structure.

They discuss a central tension: remits for communications are expanding (brand, culture, ESG, data and AI), yet functions are being restructured or dispersed — sometimes into legal or other teams — risking fragmentation of narrative and influence. The conversation also tackles measurement — why teams default to easy-to-count outputs like media coverage, how that can change, and what it takes to speak the language of the CFO and CEO. Finally, they discuss geopolitics, the role of communications in risk management and innovation, and why proving action (not performative language) restores confidence in business.

[Rochelle Ford on proving CCO value amid pressure | RSS.com](https://rss.com/podcasts/earned-first/2240581/?ref=earned-first.com) 

The [Earned First podcast](https://www.earned-first.com/earned-first-podcast/) is produced by [Earshot Media](https://www.earshot.in/?ref=earned-first.com). 

Subscribe here: [RSS](https://media.rss.com/earned-first/feed.xml?ref=earned-first.com) | [Apple Podcasts](https://podcasts.apple.com/podcast/id1817344734?ref=earned-first.com) | [Spotify](https://open.spotify.com/show/1ytiJCvo2HLCfV9z3SaLR4?ref=earned-first.com) | [YouTube](https://www.youtube.com/@EarnedFirst?ref=earned-first.com) | [More](https://rss.com/podcasts/earned-first/?ref=earned-first.com)

[![CTA Image](https://storage.ghost.io/c/66/e3/66e376f0-d950-4be0-a457-abdd9881b294/content/images/2025/08/favicon.png)](https://www.praxisonline.world/ticket-detail?ref=earned-first.com) 

****Help shape this community's continued progress**  
Secure your place at the region’s defining communications gathering, joining more than 20 partners and 140+ registered participants already. Discounts available via your national/professional association.   
****PRAXIS Asia-Pacific**, 14 Oct at Singapore's National Gallery.

[Register now ](https://www.praxisonline.world/ticket-detail?ref=earned-first.com)