> ## Content Index
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# Podcast: The Hoffman Agency's Isabelle Demaude
- URL: https://www.earned-first.com/podcast-the-hoffman-agencys-isabelle-demaude/
- Published: 2025-10-29T09:01:09.000Z
- Updated: 2025-10-29T09:01:09.000Z
- Description: From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
- Author: Arun Sudhaman
- Tags: Earned First Podcast, #interviews

The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her [PRAXIS Asia-Pacific](https://www.earned-first.com/praxis-a-p-earned-medias-currency-is-credibility/) panel, Demaude discusses how generative AI challenges authorship and trust, why earned media may be regaining influence, and how cultural intelligence is becoming essential for communicators navigating complex, multi-market realities. The conversation also tackles the tension between corporate conviction and caution in an era of polarization, and what humans still do better than machines: listening, reading the room, and earning belief through empathy and context.

[Isabelle Demaude on credibility, culture and corporate courage](https://rss.com/podcasts/earned-first/2295569?ref=earned-first.com) 

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