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Minari Shah

PR isn't dead. It just keeps getting mistaken for marketing

PR isn't dead. It just keeps getting mistaken for marketing

The industry should probably read Sir Martin Sorrell's premature obituary for PR as a warning shot. Keep selling channels, and the channels will eat you.
Minari Shah 22 Apr 2026
India’s IPO darlings need to deliver narratives, not just numbers 📈

India’s IPO darlings need to deliver narratives, not just numbers 📈

Until India’s new-age companies learn to narrate the big picture, the markets will keep missing it.
Minari Shah 08 Oct 2025

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“No one I know anywhere in the world has a better handle on what’s really happening with the PR industry, whether in-house or agency” — Chris Savage