Earned First Podcast

The Burson US CEO speaks to Earned First at Cannes Lions 2026, the morning after the agency's PR Grand Prix win.

The We. Communications Asia-Pacific president discusses brand communities, crisis-prone startups, and the region's growth outlook.

Penta's global CEO on why he sees more change ahead in the next five years than the previous five decades, the gap between agencies' AI claims and substance, and how Cannes itself is being remade by technology.

In the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI discoverability.