Atul Sharma joins Value 360 as CEO
Atul Sharma arrives at Indian independent after recently departing Ruder Finn.
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PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge
Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.
Edelman posts 4% revenue decline in 2025
"This is not a business that rewards passivity," says Richard Edelman, as the world’s biggest PR firm reports a third straight year of revenue decline — to $950m.
PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation
Despite a broadly positive perception, the country must find a way to combat "conspiracy theories" and win over neutral observers around the world.
PRAXIS MENA: "AI forces agencies to have honest conversations with clients"
MENA Consultancy Performance Index 2026 — Champions Revealed 🏆
Current Global took top honours in the Middle East's first Earned First Index, unveiled at PRAXIS MENA in Abu Dhabi yesterday, alongside Action Global and Weber Shandwick.
Podcast: Ashbury's Adam Harper on the Gulf's strategic communications shift
Adam Harper joins the Earned First podcast to reflect on how capital flows are reshaping the Middle East communications landscape.