APCO names new MENA leadership
Samer El Hachem elevated to president of APCO MENA, while Mamoon Sbeih takes on new role as chief international business development officer and regional chairman.
Latest
PRAXIS MENA: Middle East communicators urged to reinvent their role
PR 2030: Examining how public relations must transform across APACMEA
Industry leaders are invited to take part in a new study on how communications is evolving across Asia-Pacific, the Middle East & Africa, led by Earned First, IPR and Ruder Finn Asia.
Stagwell’s Mark Penn on global expansion, Allison’s transition & PR reinvention
In a wide-ranging interview, Stagwell chairman and CEO Mark Penn reflects on the group’s push to diversify beyond the US, the transition underway at Allison, and how AI is changing the value of earned media and reputation expertise.
Comms beyond consensus
A World Economic Forum shaped by geopolitical rupture and AI acceleration is forcing corporate communicators to rethink how trust, legitimacy and influence are earned.
Earned First appoints David Blecken to senior editorial role
Overseeing research and insights, David Blecken will play a key role in shaping Earned First’s long-term strategy and development.
Davos: CEOs warn of business risk from reputation shortfalls
A study of more than 3,000 C-suite leaders finds reputation is now a material business risk, while warning that many CCOs lack the mandate, insight and commercial alignment to manage it effectively.