The long view 🇯🇵 | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — PRAP Japan's Isao Suzuki on why communications counsel has become inseparable from management itself.
Independents' Day
Independents' Day is a monthly column sponsored by PROI, in which Earned First talks to independent PR firms from across the globe.
Korea's winning bet | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — PR ONE's David Ahn on why making a decisive bet on digital before the market demanded it changed everything.
Vietnam's long game | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Arthur Do talks trust, complexity, and why the regional playbook keeps failing in Vietnam.
Clarity is the differentiator | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Louise Mezzina explores why integration and cultural insight matter more than structure or scale.
When data isn't enough | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Doy Roque explores the impact and limits of data-driven communications in the age of AI.
How independents scale | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — James Brasher discusses how resilient independent agencies grow without losing what made them worth acquiring.
Why communicators must shape decisions | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Madan Bahal explains why strategic depth and judgment matter more than scale or service sprawl.