Five forces shaping Asia-Pacific consultancies in 2025
Behind the shortlist lies the bigger story: five trends that reveal how Asia-Pacific consultancies are evolving in a volatile, AI-driven, geopolitically charged market.
Newsletter
Index leaders, talent shifts & trust battles
Earned First's Index Champions will be revealed at PRAXIS Asia-Pacific in Singapore on 14 October.
New voices revive licensing debate
Kenya's proposal to regulate PR practice highlights how different markets are tackling questions of professional credibility.
Comms at the crossroads: PRAXIS heads to Singapore
With Dr Bicky Bhangu OBE leading a programme built around influence, reputation, and leadership, the first international PRAXIS signals Asia-Pacific’s role as a force leading global public relations transformation.
When purpose goes underground
As companies retreat from public ESG advocacy, are they protecting their work — or abandoning the accountability that made it matter?
America First, reputation next
Three-quarters of comms leaders now rank geopolitical risk as their top concern, yet many are unprepared for an increasingly fragmented world where US soft power no longer dominates.
The enemy we can't avoid
With AI poised to reshape the PR profession, industry leaders are right to be wary of its impact on the essential human qualities that define long-term relevance.