Fault lines in the Kingdom 🇸🇦
Beneath the energy of Riyadh’s Athar Festival lies a familiar tension, reflecting the global PR industry’s own struggle to balance expansion, ownership, and reinvention.
Arun Sudhaman
Podcast: The Hoffman Agency's Isabelle Demaude
From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
A-P Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2025 Asia-Pacific Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.
Asia-Pacific Consultancy Performance Index 2025 — Champions Revealed 🏆
Golin took top honours across the inaugural Earned First Index, unveiled at PRAXIS Asia-Pacific in Singapore yesterday, alongside Adfactors, Havas Red, The Hoffman Agency, MSL China, Ogilvy PR, Poem, Sandpiper, SenateSHJ, and Vero.
PRAXIS A-P: “It’s all about wanting proof, not promises”
Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.
Podcast: Precious founder Lars Voedisch 🎙️
Precious Communications’ founder on scaling from Singapore, the rise of mid-sized consultancies, and why agencies must trade commoditised execution for strategic value as AI advances.