The battle for GEO
As search becomes a reputation environment, questions about GEO ownership risk diminishing the full communications remit.
Research
The government dividend 🇮🇳
As 'cockroach' protests erode the state's credibility, new data reveals the PR sector's growing proximity to power.
Africa Consultancy Performance Index: Leaders' Shortlist
Earned First's Index Champions will be revealed at PRAXIS Africa in Nairobi on 26 August.
The CCO's unsteady ascent 📈
As communicators take a seat at the top table, they must work out how they are going to stay there.
Leadership lacks credibility in GEO era, Burson study finds
Research shows that corporate brands and leaders can be highly visible in AI-generated answers yet completely fail to win audience trust for lack of proof.
Introducing Earned First's Workplace Monitor
Our new research programme will offer a comprehensive assessment of employee sentiment and satisfaction at both PR agencies and in-house departments across Asia-Pacific.
Enter Now: Asia-Pacific Consultancy Performance Index 2026 🌏
Submissions are now open for the 2026 Asia-Pacific Consultancy Performance Index, our data-driven benchmark that recognises PR consultancies across a range of key industry metrics.