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Research

Africa Consultancy Performance Index: Leaders' Shortlist

Africa Consultancy Performance Index: Leaders' Shortlist

Earned First's Index Champions will be revealed at PRAXIS Africa in Nairobi on 26 August.

The CCO's unsteady ascent 📈

The CCO's unsteady ascent 📈

As communicators take a seat at the top table, they must work out how they are going to stay there.

Leadership lacks credibility in GEO era, Burson study finds

Leadership lacks credibility in GEO era, Burson study finds

Research shows that corporate brands and leaders can be highly visible in AI-generated answers yet completely fail to win audience trust for lack of proof.

Introducing Earned First's Workplace Monitor

Introducing Earned First's Workplace Monitor

Our new research programme will offer a comprehensive assessment of employee sentiment and satisfaction at both PR agencies and in-house departments across Asia-Pacific.