Leadership lacks credibility in GEO era, Burson study finds
Research shows that corporate brands and leaders can be highly visible in AI-generated answers yet completely fail to win audience trust for lack of proof.
Research
Introducing Earned First's Workplace Monitor
Our new research programme will offer a comprehensive assessment of employee sentiment and satisfaction at both PR agencies and in-house departments across Asia-Pacific.
Enter Now: Asia-Pacific Consultancy Performance Index 2026 🌏
Submissions are now open for the 2026 Asia-Pacific Consultancy Performance Index, our data-driven benchmark that recognises PR consultancies across a range of key industry metrics.
Presence without performance: Gulf internal comms study
Nine in ten Gulf organisations have an internal communications function, but fewer than one in three think it actually works.
Last chance: Help define how public relations is changing
There's still time to participate in the new PR2030 study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.
Upbeat media coverage of AI outpaces public opinion
New research by CARMA into perceptions of AI highlights distinct attitudes to opportunity and risk, as well as potential for a new communications approach.
Enter Now: Africa Consultancy Performance Index 🌍
Submissions are now open for the inaugural Africa Consultancy Performance Index, our data-driven benchmark that recognises PR consultancies across a range of key industry metrics.