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Arun Sudhaman

Arun Sudhaman

Bengaluru

Arun Sudhaman is a global media entrepreneur and journalist, and founding editor of Earned First. He has spent more than two decades reporting on PR and communications, with deep insight across both established and emerging markets.

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.

Edelman posts 4% revenue decline in 2025

Edelman posts 4% revenue decline in 2025

"This is not a business that rewards passivity," says Richard Edelman, as the world’s biggest PR firm reports a third straight year of revenue decline — to $950m.

PRAXIS MENA: "AI forces agencies to have honest conversations with clients"

PRAXIS MENA: "AI forces agencies to have honest conversations with clients"

MENA Consultancy Performance Index 2026 — Champions Revealed 🏆

MENA Consultancy Performance Index 2026 — Champions Revealed 🏆

Current Global took top honours in the Middle East's first Earned First Index, unveiled at PRAXIS MENA in Abu Dhabi yesterday, alongside Action Global and Weber Shandwick.

Podcast: Ashbury's Adam Harper on the Gulf's strategic communications shift

Podcast: Ashbury's Adam Harper on the Gulf's strategic communications shift

Adam Harper joins the Earned First podcast to reflect on how capital flows are reshaping the Middle East communications landscape.

APCO names new MENA leadership

APCO names new MENA leadership

Samer El Hachem elevated to president of APCO MENA, while Mamoon Sbeih takes on new role as chief international business development officer and regional chairman.

PRAXIS MENA: Middle East communicators urged to reinvent their role

PRAXIS MENA: Middle East communicators urged to reinvent their role