Podcast: The Hoffman Agency's Isabelle Demaude
From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
Arun Sudhaman
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
A-P Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2025 Asia-Pacific Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.
Asia-Pacific Consultancy Performance Index 2025 — Champions Revealed 🏆
Golin took top honours across the inaugural Earned First Index, unveiled at PRAXIS Asia-Pacific in Singapore yesterday, alongside Adfactors, Havas Red, The Hoffman Agency, MSL China, Ogilvy PR, Poem, Sandpiper, SenateSHJ, and Vero.
PRAXIS A-P: “It’s all about wanting proof, not promises”
Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.
Podcast: Precious founder Lars Voedisch 🎙️
Precious Communications’ founder on scaling from Singapore, the rise of mid-sized consultancies, and why agencies must trade commoditised execution for strategic value as AI advances.
Edelman names new president as Matt Harrington becomes executive vice chairman
Advertising veteran Mainardo de Nardis is Edelman's new president and chief operating officer, with Brian Buchwald also taking on a newly-created global role.