Cannes Podcast: Chris Foster on creative shifts, earned momentum and acquisition lessons
The Omnicom PR CEO on why creativity is shifting toward influence, what AI means for earned media, and what seven months of building the industry's largest PR network has taught him.
Earned First's Cannes podcast series concludes with Omnicom PR CEO Chris Foster, who joins Arun Sudhaman for a wide-ranging conversation about creativity, culture, CCOs and consolidation.
Foster reflects on what he sees as a shift in creativity toward influence, and what that means for earned media in an AI-driven landscape. He also examines the growing prominence of CCOs at Cannes, the relationship between geopolitics and market access, and what the best creative work of the week tells us.
Seven months into the creation of the new Omnicom PR, he also opens up about the lessons of integration, on communication, culture and what it takes to make a network feel like more than the sum of its parts.
The Earned First Cannes podcast is produced by Reel Films.
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