How independents scale | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — James Brasher discusses how resilient independent agencies grow without losing what made them worth acquiring.
Arun Sudhaman
State of PR in Africa: AI usage soars amid concerns
Glass House PR's 2026 report reveals near-universal AI adoption in African PR, alongside growing unease about authenticity, platform risk and an education system struggling to keep pace.
When stability is the brand 🏙️
For countries that have built their reputations on predictability and openness, conflict can be an uncomfortable communications test.
Podcast: Gil Bashe on healing the healthcare system 🎙️
Finn Partners chair of health and purpose Gil Bashe joins the Earned First podcast to discuss the healthcare sector's trust crisis.
Making sense of mergers 🧩
Agency mergers are no longer a novelty in PR, but familiarity has not made their outcomes any more predictable in a sector where culture and talent remain crucial.
Podcast: One Plus One's Kelly Bennett 🎙️
New Zealand PR firm founder Kelly Bennett joins the Earned First podcast to discuss PR talent, independence and life after Omnicom.
Amazon consolidates India PR with two firms
Weber Shandwick and Avian WE have been selected following a competitive review.