Ruder Finn bets on local depth with ERA acquisition
Long reliant on China, Ruder Finn’s Southeast Asia deal challenges ‘helicopter’ PR models — favouring local expertise in often-overlooked markets.
Arun Sudhaman
Emily Poon to depart Ogilvy PR
This week's newsletter also features a podcast with Richard Edelman.
Podcast: Richard Edelman
Edelman leader talks trust, AI and reinventing his agency.
Tim Dyson retires from Next 15
Sam Knights to become CEO of holding group, which owns MHP, Archetype, M Booth and Outcast.
Plus ça change? 🦁
This year’s PR Lions prompts familiar questions about agency recognition and new ones about how different perspectives are heard.
Podcast: Barby Siegel & Thomas Bunn
Zeno leaders discuss how they harnessed cultural intelligence, AI & agility to restore growth.
Podcast: Emma Smith
Sandpiper founder discusses why an Asian PR firm has global aspirations.