Japan's SSU to integrate with entertainment firm Akatsuki
New entity will combine creative PR and IP management, while privatising the country's second-biggest PR firm.
Akatsuki, a Japanese entertainment company with a focus on mobile gaming, has launched a bid to acquire Sunny Side Up Group (SSUG), Japan's second-largest PR firm by revenue.
Framed as a strategic management integration, the deal would see Akatsuki acquire SSUG shares at 1,320 yen per share, a figure nearly 45% above the six-month average.
