Resilience is Africa's competitive advantage 🌍 The continent's strongest consultancies are pairing sustained commercial performance with more sophisticated advisory, measurement and AI capabilities.
From creativity to the C-suite: comms themes that emerged from Cannes AI found rare optimism at Cannes, the CCO continued its evolution to enterprise strategist, Chinese brands are exporting culture, and earned trust is the only currency that survives an age of insularity.
Cannes: Why human judgement matters more than ever in an AI world As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.
Cannes: KitKat wins PR Grand Prix for 'Heist' Burson London was also named the inaugural PR Agency of the Year.