David Blecken
Silent abandonment a bigger brand risk than public outrage, says Ogilvy
We Communications names corporate and AI and data advisory leaders for APAC
From creativity to the C-suite: comms themes that emerged from Cannes
AI found rare optimism at Cannes, the CCO continued its evolution to enterprise strategist, Chinese brands are exporting culture, and earned trust is the only currency that survives an age of insularity.
Cannes: Why human judgement matters more than ever in an AI world
As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.
Cannes: KitKat wins PR Grand Prix for 'Heist'
Burson London was also named the inaugural PR Agency of the Year.
The CCO's unsteady ascent 📈
As communicators take a seat at the top table, they must work out how they are going to stay there.