Fault lines in the Kingdom 🇸🇦
Beneath the energy of Riyadh’s Athar Festival lies a familiar tension, reflecting the global PR industry’s own struggle to balance expansion, ownership, and reinvention.
Latest
Podcast: The Hoffman Agency's Isabelle Demaude
From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
PRAXIS A-P: Influence & leadership in the AI era
AI is reshaping how trust is built, demanding new strategies from brands and their leaders.
PRAXIS A-P: "Communicators can't just be tool pushers"
AI is reshaping the job market, and communicators must move quickly to stay relevant in a fast-changing landscape.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
PRAXIS A-P: Communicators face 2030 reality check
A-P Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2025 Asia-Pacific Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.