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Asia-Pacific Consultancy Performance Index 2026 — Champions Revealed 🥇

The Hoffman Agency took top honours across the Earned First's second annual Asia-Pacific Index, alongside APCO, Avian We., Burson, Edelman, Finn Partners, Havas Red, MSL China, Mutant, Sefiani, SenateSHJ and Vero.

Airbus and Sefiani win Grand Prix at inaugural Earned First Awards 🏆

DJE to acquire WPP's stake in PRAP Japan

Edelman bets on Japan, buying 21% of one of the country's biggest PR firms.

PR 2030: Static budgets impede comms transformation

Expectations to do more with less are unrealistic, but measurement shortfalls could also be stopping the industry from living up to its potential.

PRAXIS intelligence breakout: sign up now

Podcast: Geopolitics, Mastercard & OpenAI's CCO search

A business story becomes a national one in Singapore, Mastercard looks beyond the big networks, and OpenAI's CCO search drags on.

One company, many capitals

As geopolitics forces companies to take sides, the real test of corporate foreign policy may lie less in where they stand than in what they leave behind.

Two weeks to go: PRAXIS Asia-Pacific in Singapore

Returning to Singapore's National Gallery on 7 October, PRAXIS Asia-Pacific will examine how communicators turn access into authority, as earned credibility becomes a strategic imperative.

"How are you aligning to the national agenda?" | Trust Corridors Roundtable

Earned First and Edelman convened communications and public affairs leaders from Asian businesses to test new research into how country of origin shapes commercial trust.

The perils of mixing business and national identity

Amid the furore around SIA's potential new investment in Air India, Singapore must uphold its positioning as a country that is open to the world.

Three weeks to go: PRAXIS Asia-Pacific in Singapore

Headline speakers from Airbus, Temasek, Nissan, the Singapore Institute of Directors, Mastercard, Syfe and Shiseido will examine what it takes to turn access into authority, as PRAXIS Asia-Pacific returns to Singapore on 7 October.

Five forces reshaping Asia-Pacific PR in 2026

Part two of our 2026 Consultancy Performance Index analysis finds geopolitical flux and demand for local expertise giving agile Asian firms an advantage.

The long view 🇯🇵 | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — PRAP Japan's Isao Suzuki on why communications counsel has become inseparable from management itself.

Weathering outrage in India's new culture wars

The backlash to GIVA’s Raksha Bandhan campaign is only the latest in a string of brand controversies around religion, culture and identity.