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Ashbury adds senior talent in Asia and Middle East

This week's newsletter features Ashbury's hires of Jane Morgan and Saima Farooqi, while also examining Burson's potential sale, and much more.

Podcast: QI Group's Ramya Chandrasekaran on AI, culture & the evolving role of the CCO

Ramya Chandrasekaran on embedding AI, navigating geopolitics across 17-plus markets, and why comms leaders need to get close to the lawyers.

Introducing the Earned First Awards

Across the profession, awards have multiplied. Recognition for serious communications work hasn’t.

No ordinary sale

WPP's heavily-trailed decision to sell Burson marks another watershed for the public relations sector.

Notes from the AI front lines

The pace of change can appear breathtaking, but the PR industry's adoption of AI is likely to be rather more uneven than it might first appear.

When data isn't enough | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Doy Roque explores the impact and limits of data-driven communications in the age of AI.

Edelman KSA CEO steps down

Elie Azzi has left Edelman after more than two years with the firm in Riyadh.

FGS Global expands Asian PA offering with ex-Global Counsel hires

The KKR-owned consultancy has recruited several former Global Counsel executives in Singapore, where it is also installing new leadership.

Podcast: Mary Njoki on PR transformation in Africa

Glass House PR founder and CEO Mary Njoki joins the Earned First podcast from Nairobi to explore the trajectory of public relations in Africa.

Last chance: Help define how public relations is changing

There's still time to participate in the new PR2030 study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.

New advisory collective takes on Japan Inc's ASEAN challenge

Adding to the global unbundling trend, PR Collective Asia aims to cater to demand for speed, flexibility, and separation of strategy and execution.

All aboard the multipolar express

Multipolar momentum should expand possibilities for communicators. Instead, rising insularity is testing their ability to connect beyond comfort zones.

Beyond 'business as usual'

As the Gulf conflict drags on, internal communicators must manage employee sensitivities while again making the case for their sustained relevance.

Five ethics blind spots that could undermine PR's AI future

The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.