Earned First Awards: Final extension ⌛️ In response to popular demand, entries will remain open until 20 July.
Finn Partners acquires Australia's Honner Finn's acquisition of the financial and corporate comms agency marks the independent firm's expansion into the Australian market.
Real Chemistry launches APAC hub via Spurwing acquisition Spurwing founder Emma Thompson becomes president of APAC growth at world's biggest healthcare communications firm.
We owe the media more than this PR has long been grounded in its relationships with the media. Yet in response to the LLM-driven gutting of journalism, our industry’s response has been to take more and give nothing back.
Earned First Awards: Less than one week left ⌛️ Entries to the inaugural Earned First Asia-Pacific Awards will close on 7 July.
Cannes learns context 🦁 As someone who has chronicled the PR sector's uneven emergence at Cannes since 2009, there are good reasons for optimism.
From creativity to the C-suite: comms themes that emerged from Cannes AI found rare optimism at Cannes, the CCO continued its evolution to enterprise strategist, Chinese brands are exporting culture, and earned trust is the only currency that survives an age of insularity.
Cannes: Relationships over algorithms Insights from an Earned First/Zeno dinner that brought together marketing and communications leaders as Cannes 2026 drew to a close.
Cannes Podcast: Chris Foster on creative shifts, earned momentum and acquisition lessons The Omnicom PR CEO on why creativity is shifting toward influence, what AI means for earned media, and what seven months of building the industry's largest PR network has taught him.
Cannes Podcast: Craig Buchholz on the PR Grand Prix, the CCO's rise and more The Burson US CEO speaks to Earned First at Cannes Lions 2026, the morning after the agency's PR Grand Prix win.