When purpose goes underground
As companies retreat from public ESG advocacy, are they protecting their work — or abandoning the accountability that made it matter?
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Podcast: Alka Winter
Ras Al Khaimah Tourism's VP of destination marketing and communications joins the Earned First podcast to discuss agencies, AI and the future of nation branding.
America First, reputation next
Three-quarters of comms leaders now rank geopolitical risk as their top concern, yet many are unprepared for an increasingly fragmented world where US soft power no longer dominates.
The enemy we can't avoid
With AI poised to reshape the PR profession, industry leaders are right to be wary of its impact on the essential human qualities that define long-term relevance.
The great unbundling
Chris Deri's new firm offers a glimpse of how advisory models are changing amid senior talent turbulence and agency consolidation.
AstraZeneca hires, Pfizer restructures
Senior in-house moves dominate this week's newsletter, with Rikki Jones joining AstraZeneca and Pfizer dispersing its corporate affairs team.
Podcast: Burson's Adrian Warr
Burson South Asia-Pacific CEO discusses AI, activism and Asia's communications future on the Earned First podcast.