Of cockroaches & credibility🪳
India's Cockroach Janta Party has 22 million Instagram followers, no formal ideology, and many lessons for communicators paying attention to the power of frustrated youth.
Latest
KKR expands A-P comms team with new appointments
KKR's latest senior addition is Jinal Parekh as assistant VP in Mumbai.
Cheering at the wake
Earned media is back, they say, but earned from what, and paid for by whom?
The hard road from disruptor to respected sports brand
The Enhanced Games and LIV Golf are two sporting properties with a shared challenge: getting attention and earning legitimacy are entirely different games.
Introducing Earned First's Workplace Monitor
Our new research programme will offer a comprehensive assessment of employee sentiment and satisfaction at both PR agencies and in-house departments across Asia-Pacific.
Vector rethinks global push as founder loses control
Japan's biggest PR firm had ambitious plans to overtake Edelman atop the global rankings, but a debt crisis has put an unconventional entrepreneur/entertainer in charge.
Podcast: Holding groups, CMOs & Cannes with Charlotte Mceleny
Industry journalist Charlotte Mceleny joins the podcast to discuss pressing questions at a time of significant marcomms disruption.