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The unlikely case for integration
The pragmatic progress of MSL and Ogilvy PR challenge long-held assumptions about PR firm relevance within holding groups.

Beyond peak comms
After earning their coveted seat at the table, comms leaders must again prove their worth in the post-Covid era.

PE vs PR
Sodali's recent restructuring reflects why the PR world's private equity gold rush requires more than just capital.

Industry vibe check 🌡️
Amid sustained turbulence, five trends are poised to reshape the global PR landscape.

Welcome to Earned First
Earned First will serve as an essential voice for PR markets across APACMEA, providing industry analysis, research/consulting, thought leadership, news/podcasts and networking.