PRAXIS Asia-Pacific

As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.

As the world fractures into competing regulatory spheres, companies are being explicitly forced to decide which governments take priority, even at the cost of market access elsewhere.

At the inaugural PRAXIS Asia-Pacific in Singapore, former Rolls-Royce president Bicky Bhangu urged communicators to move from reactive counsel to proactive strategy, embedding communications into business decisions from the outset.

Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.

Golin took top honours across the inaugural Earned First Index, unveiled at PRAXIS Asia-Pacific in Singapore yesterday, alongside Adfactors, Havas Red, The Hoffman Agency, MSL China, Ogilvy PR, Poem, Sandpiper, SenateSHJ, and Vero.

With Dr Bicky Bhangu OBE leading a programme built around influence, reputation, and leadership, the first international PRAXIS signals Asia-Pacific’s role as a force leading global public relations transformation.