PRAXIS Asia-Pacific
The inaugural international edition of PRAXIS took place in Singapore on 14 October 2025, focused on the theme of Communications at the Crossroads, attracting more than 200 participants to the National Gallery.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
Arun Sudhaman
Podcast: PRAXIS Asia-Pacific review with James Brasher & Joyce Liong
Presented by Finn Partners, this Earned First podcast episode unpacks PRAXIS Asia-Pacific’s key themes—from comms as strategic partner to the rise of AI, credibility, and empathy—and how leaders can build data fluency, business acumen, and agility without sacrificing culture.
Arun Sudhaman
PRAXIS A-P: How communicators become business leaders
At the inaugural PRAXIS Asia-Pacific in Singapore, former Rolls-Royce president Bicky Bhangu urged communicators to move from reactive counsel to proactive strategy, embedding communications into business decisions from the outset.
Rahul Sachitanand
PRAXIS A-P: “It’s all about wanting proof, not promises”
Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.
Arun Sudhaman
PRAXIS A-P: Communicators face 2030 reality check
New research from Zeno Group, unveiled at PRAXIS Asia-Pacific, set the stage for a candid discussion on how AI, automation and shifting skills are reshaping communications — and how teams can prepare for what’s next.
Rahul Sachitanand
PRAXIS A-P: “Earned media’s currency is credibility”
As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.
Rahul Sachitanand
PRAXIS A-P: “No perfect solution” to geopolitical complexity, say public affairs leaders
As the world fractures into competing regulatory spheres, companies are being explicitly forced to decide which governments take priority, even at the cost of market access elsewhere.
Rahul Sachitanand
PRAXIS A-P: “Communicators can’t just be tool pushers”
AI is reshaping the job market, and communicators must move quickly to stay relevant in a fast-changing landscape.
Rahul Sachitanand
Asia-Pacific Consultancy Performance Index 2025 — Champions Revealed 🏆
Golin took top honours across the inaugural Earned First Index, unveiled at PRAXIS Asia-Pacific in Singapore yesterday, alongside Adfactors, Havas Red, The Hoffman Agency, MSL China, Ogilvy PR, Poem, Sandpiper, SenateSHJ, and Vero.
Arun Sudhaman
More PRAXIS Asia-Pacific photos here: https://bit.ly/PRAXISAPACPICS
Comms at the crossroads: PRAXIS heads to Singapore
With Dr Bicky Bhangu OBE leading a programme built around influence, reputation, and leadership, the first international PRAXIS signals Asia-Pacific’s role as a force leading global public relations transformation.
Arun Sudhaman