Making sense of mergers 🧩
Agency mergers are no longer a novelty in PR, but familiarity has not made their outcomes any more predictable in a sector where culture and talent remain crucial.
Newsletter
OPR's umbrella takes shape ☂️
By merging Golin and Ketchum and integrating Porter Novelli into FleishmanHillard, Omnicom Public Relations is seeking to simplify the largest PR group ever assembled, as client needs become more complex.
Momentum brings responsibility ⚖️
At PRAXIS MENA in Abu Dhabi, senior communicators argued that rapid growth and confidence across the region must now be matched by courage, cultural intelligence and a sharper focus on tangible impact.
Comms beyond consensus
A World Economic Forum shaped by geopolitical rupture and AI acceleration is forcing corporate communicators to rethink how trust, legitimacy and influence are earned.
The magic mountain returns 🏔️
2026 bets & warnings 🔮
