Newsletter
Spectres at the feast 👻
Welcome to Omnicom Public Relations 🏔️
Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
Maturity in the Middle East 🧭
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.
Laboratories of resilience
The ICCO Summit made clear that the PR community’s resilience now depends on ideas moving across regions, generations and models, reflecting the volatility of the world the industry must navigate.
The search for solid ground
A shifting environment is forcing PR firms to rethink how they operate, even as the sector’s fundamental value lies in guiding organisations through complexity and fragmentation.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.