Beyond 'business as usual'
As the Gulf conflict drags on, internal communicators must manage employee sensitivities while again making the case for their sustained relevance.
Newsletter
Keeping up with China Inc's global ambitions
Long-awaited overseas expansion creates new opportunity for communicators, but will test the fitness of global and local agency models alike.
When stability is the brand 🏙️
For countries that have built their reputations on predictability and openness, conflict can be an uncomfortable communications test.
Political comms gets personal in Japan 🇯🇵
Sanae Takaichi’s rise illustrates how personality, tone and shareability have become as important as policy detail, normalising populist strategies in politics and beyond.
Making sense of mergers 🧩
Agency mergers are no longer a novelty in PR, but familiarity has not made their outcomes any more predictable in a sector where culture and talent remain crucial.
OPR's umbrella takes shape ☂️
By merging Golin and Ketchum and integrating Porter Novelli into FleishmanHillard, Omnicom Public Relations is seeking to simplify the largest PR group ever assembled, as client needs become more complex.
Momentum brings responsibility ⚖️
At PRAXIS MENA in Abu Dhabi, senior communicators argued that rapid growth and confidence across the region must now be matched by courage, cultural intelligence and a sharper focus on tangible impact.