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Partner Content

38 years of reinvention | Partner Content

38 years of reinvention | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Andreas Fischer-Appelt reflects on nearly four decades of change in communications, and what constant reinvention now demands of leaders.

Australia’s creative and purpose frontier | Partner Content

Australia’s creative and purpose frontier | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Icon Agency’s Joanne Painter explores how global work, earned-first creativity and rapid AI adoption are reshaping the Australian communications landscape.

The quiet crisis undermining global PR | Partner Content

The quiet crisis undermining global PR | Partner Content

As global and multimarket budgets erode, the industry risks losing a core revenue stream. Reclaiming it demands new models, fresh thinking, and renewed focus on chemistry and culture, argues The Hoffman Agency's Caroline Hsu.

Asia’s independent PR evolution | Partner Content

Asia’s independent PR evolution | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — SPRG founder and chairman Richard Tsang reflects on three decades of transformation in Asian communications.

Why communication makes or breaks transformation | Partner Content

Why communication makes or breaks transformation | Partner Content

In the latest instalment of Independents’ Day — sponsored by PROI — we explore findings from the network's Transformation Readiness Index, which reveals why communication is often the decisive factor in whether business transformations succeed or stall.

PROI's lessons from 55 years of independence | Partner Content

PROI's lessons from 55 years of independence | Partner Content

Independents' Day is a new monthly column sponsored by PROI, in which Earned First talks to independent PR firms from across the globe.