Why communicators must shape decisions | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Madan Bahal explains why strategic depth and judgment matter more than scale or service sprawl.
Partner Content
38 years of reinvention | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Andreas Fischer-Appelt reflects on nearly four decades of change in communications, and what constant reinvention now demands of leaders.
Australia’s creative and purpose frontier | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Icon Agency’s Joanne Painter explores how global work, earned-first creativity and rapid AI adoption are reshaping the Australian communications landscape.
The quiet crisis undermining global PR | Partner Content
As global and multimarket budgets erode, the industry risks losing a core revenue stream. Reclaiming it demands new models, fresh thinking, and renewed focus on chemistry and culture, argues The Hoffman Agency's Caroline Hsu.
Asia’s independent PR evolution | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — SPRG founder and chairman Richard Tsang reflects on three decades of transformation in Asian communications.
Why communication makes or breaks transformation | Partner Content
In the latest instalment of Independents’ Day — sponsored by PROI — we explore findings from the network's Transformation Readiness Index, which reveals why communication is often the decisive factor in whether business transformations succeed or stall.
PROI's lessons from 55 years of independence | Partner Content
Independents' Day is a new monthly column sponsored by PROI, in which Earned First talks to independent PR firms from across the globe.