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PRAXIS Asia-Pacific

PRAXIS A-P: "Earned media's currency is credibility"

PRAXIS A-P: "Earned media's currency is credibility"

As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.

PRAXIS A-P: "No perfect solution" to geopolitical complexity, say public affairs leaders

PRAXIS A-P: "No perfect solution" to geopolitical complexity, say public affairs leaders

As the world fractures into competing regulatory spheres, companies are being explicitly forced to decide which governments take priority, even at the cost of market access elsewhere.

PRAXIS A-P: How communicators become business leaders

PRAXIS A-P: How communicators become business leaders

At the inaugural PRAXIS Asia-Pacific in Singapore, former Rolls-Royce president Bicky Bhangu urged communicators to move from reactive counsel to proactive strategy, embedding communications into business decisions from the outset.

PRAXIS A-P: “It’s all about wanting proof, not promises”

PRAXIS A-P: “It’s all about wanting proof, not promises”

Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.