PR 2030: AI adoption has outrun AI readiness
New Transformation Study finds that training, governance and trust are in short supply as AI use tops the list of skills PR practitioners will need over the next three years.
Research
PR 2030: "Strategic" perception belies functional reality
The inaugural PR 2030 Transformation Study finds communicators across Asia, the Middle East and Africa winning the argument on strategic value, but without the access or responsibility that should follow.
The battle for GEO
As search becomes a reputation environment, questions about GEO ownership risk diminishing the full communications remit.
The government dividend 🇮🇳
As 'cockroach' protests erode the state's credibility, new data reveals the PR sector's growing proximity to power.
Africa Consultancy Performance Index: Leaders' Shortlist
Earned First's Index Champions will be revealed at PRAXIS Africa in Nairobi on 26 August.
The CCO's unsteady ascent 📈
As communicators take a seat at the top table, they must work out how they are going to stay there.
Leadership lacks credibility in GEO era, Burson study finds
Research shows that corporate brands and leaders can be highly visible in AI-generated answers yet completely fail to win audience trust for lack of proof.