State of PR in Africa: AI usage soars amid concerns
Glass House PR's 2026 report reveals near-universal AI adoption in African PR, alongside growing unease about authenticity, platform risk and an education system struggling to keep pace.
Research
PR 2030: Help define how public relations is changing
Senior communicators are invited to take part in a new APACMEA study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.
MENAT Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2026 Middle East Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.
MENA Consultancy Performance Index 2026 — Champions Revealed 🏆
Current Global took top honours in the Middle East's first Earned First Index, unveiled at PRAXIS MENA in Abu Dhabi yesterday, alongside Action Global and Weber Shandwick.
PR 2030: Examining how public relations must transform across APACMEA
Industry leaders are invited to take part in a new study on how communications is evolving across Asia-Pacific, the Middle East & Africa, led by Earned First, IPR and Ruder Finn Asia.
Davos: CEOs warn of business risk from reputation shortfalls
A study of more than 3,000 C-suite leaders finds reputation is now a material business risk, while warning that many CCOs lack the mandate, insight and commercial alignment to manage it effectively.
MENA Consultancy Performance Index: Leaders' Shortlist
Earned First's Index Champions will be revealed at PRAXIS MENA in Abu Dhabi on 3 February.