Five ethics blind spots that could undermine PR's AI future
The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.
Voices
Communications leaders and industry experts share their perspectives on the trends, challenges, and opportunities reshaping PR and corporate affairs.
Out of control
Communications in 2026: fewer shortcuts, higher stakes
Five changes shaping how organisations speak, position and earn trust in a more brittle global environment.
From power brokers to bit players
Neo-mercantilism is rewriting the rules of corporate influence
Six rules for PR in the AI search era
How do we build earned credibility that survives in a world where machines increasingly do the summarising?
Thailand: When everyone looks good, no one is believed
Fifty shades of grey
Does PR represent the worst of late-stage capitalism, or could it actually be a force for good?