Voices
Communications leaders and industry experts share their perspectives on the trends, challenges, and opportunities reshaping PR and corporate affairs.
Why 77% of comms pros are getting AI wrong
The communications industry's obsession with AI speed is destroying the very thing that makes us valuable, writes Microsoft's Lauren Myers-Cavanagh.
When headlines lie, trust dies
Clickbait is the PR world’s next big battleground, says Dustin Chick from South Africa's Razor Public Relations.
From pyramid to hourglass
PR firms can't stay silent on climate criticism
If fossil fuel boycotts aren’t the PR industry’s best answer to climate change, what is?