A-P Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2025 Asia-Pacific Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.
 
    This week's announcement of the 2025 Asia-Pacific Index Champions marked the culmination of a research exercise that benchmarked and recognised the industry's most impactful and innovative PR firms, from more than 50 Asia-Pacific submissions.
Firms were evaluated across five key performance areas: Business Performance (25%) | Client Impact & Outcomes (25%) | Innovation & Thought Leadership (20%) | Team & Talent (20%) | Industry Leadership (10%). Top performers were shortlisted in three categories — with Index Champions reflecting the highest scores in each particular category.
Please find below full scorecards for all shortlisted consultancies, accompanied by analysis for the top 13, reflecting the depth of insight and transparent benchmarking that Earned First aims to bring to PR consultancy evaluation.

Index analysis also helps us understand industry trends at play in Asia-Pacific
 
                    
 
             
            