Asia-Pacific Consultancy Performance Index 2026 — Champions Revealed 🥇
The Hoffman Agency took top honours across the Earned First's second annual Asia-Pacific Index, alongside APCO, Avian We., Burson, Edelman, Finn Partners, Havas Red, MSL China, Mutant, Sefiani, SenateSHJ and Vero.
Last night, at the inaugural Earned First Asia-Pacific Awards in Singapore, we revealed the Index Champions across Asia-Pacific in our second annual Consultancy Performance Index. The announcement marked the culmination of a research exercise that benchmarked and recognised the industry's most impactful and innovative PR firms, from more than 60 Asia-Pacific submissions.
Firms were evaluated across five key performance areas: Business Performance (25%) | Creative Impact & Client Outcomes (25%) | Innovation & Thought Leadership (20%) | Talent & Culture (20%) | Industry Leadership (10%). Thirty-four consultancies were shortlisted across 15 categories, with Index Champions reflect the highest scores in each category.
The overall award for Asia-Pacific Index Champion went to The Hoffman Agency, joint eighth a year ago. The tech-focused firm recorded a total score of 86, narrowly ahead of Avian We. (85), Mutant (83.5), Vero (82) and MSL India (80). Hoffman posted the highest Business Performance score in the Index (24/25), as Asia-Pacific fee income rose 14.3% to $20.2m on organic growth, and backed it up with strong Creative Impact (21/25) and Innovation (17/20) scores. Four of the top five firms are independents, telling us much about where momentum currently sits in the Asia-Pacific region.
