Edelman restructures Greater China with new Hong Kong GM
Sofia Yip is elevated to oversee Edelman Hong Kong, while Delicia Tan returns to Singapore.
Edelman has promoted long-time executive Sofia Yip to Hong Kong GM, as part of a restructuring that will see the SAR and Taiwan report to DJE Holdings Greater China president Qu Hong.
Yip's elevation comes as Delicia Tan returns to Singapore to serve as CEO of the latter office, after previously including Hong Kong within her dual-market remit. Tan, who started her Edelman career in Singapore in 2006, will continue to play an active role across the region, particularly with key regional and global clients, reporting to Asia-Pacific CEO Rakesh Thukral.
