PRAXIS A-P: Cultural intelligence is more than a data point As technology makes information more accessible, communicators still have a duty to decode the nuances and experiences that shape thought and behaviour.
PRAXIS A-P: Asian brands look to turn cultural influence into global success Soft power can open doors, but lasting success depends on local understanding and resisting the temptation to export established playbooks.
PR 2030: Static budgets impede comms transformation Expectations to do more with less are unrealistic, but measurement shortfalls could also be stopping the industry from living up to its potential.
The perils of mixing business and national identity Amid the furore around SIA's potential new investment in Air India, Singapore must uphold its positioning as a country that is open to the world.