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David Blecken

David Blecken

Tokyo

David Blecken is Research & Insights Editor at Earned First, bringing nearly two decades reporting and research across the global communications industry, including senior editorial roles at Campaign Asia-Pacific and The Hoffman Agency.

PR 2030: Help define how public relations is changing

PR 2030: Help define how public relations is changing

Senior communicators are invited to take part in a new APACMEA study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.

Iain Twine leaves FGS Global for in-house role

Iain Twine leaves FGS Global for in-house role

The former Singapore and SEA partner joins 'hard discount' retailer Dali.

Khushil Vaswani named MD of Zeno Singapore

Khushil Vaswani named MD of Zeno Singapore

New leader joins after senior roles at Ruder Finn Era and Weber Shandwick.

PRAXIS MENA: Trust in healthcare is no longer institutional

PRAXIS MENA: Trust in healthcare is no longer institutional

Healthcare leaders described a future in which trust, information and decision-making increasingly sit with the individual.

PRAXIS MENA: Why brands can’t buy relevance

PRAXIS MENA: Why brands can’t buy relevance

Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.