PR 2030: AI adoption has outrun AI readiness
New Transformation Study finds that training, governance and trust are in short supply as AI use tops the list of skills PR practitioners will need over the next three years.
David Blecken
PR 2030: "Strategic" perception belies functional reality
The inaugural PR 2030 Transformation Study finds communicators across Asia, the Middle East and Africa winning the argument on strategic value, but without the access or responsibility that should follow.
Resilience is Africa's competitive advantage 🌍
The continent's strongest consultancies are pairing sustained commercial performance with more sophisticated advisory, measurement and AI capabilities.
Edelman appoints APAC production and studio leaders
Silent abandonment a bigger brand risk than public outrage, says Ogilvy
We Communications names corporate and AI and data advisory leaders for APAC
From creativity to the C-suite: comms themes that emerged from Cannes
AI found rare optimism at Cannes, the CCO continued its evolution to enterprise strategist, Chinese brands are exporting culture, and earned trust is the only currency that survives an age of insularity.