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David Blecken

David Blecken

Tokyo

David Blecken is Research & Insights Editor at Earned First, bringing nearly two decades reporting and research across the global communications industry, including senior editorial roles at Campaign Asia-Pacific and The Hoffman Agency.

PRAXIS MENA: Trust in healthcare is no longer institutional

PRAXIS MENA: Trust in healthcare is no longer institutional

Healthcare leaders described a future in which trust, information and decision-making increasingly sit with the individual.

PRAXIS MENA: Why brands can’t buy relevance

PRAXIS MENA: Why brands can’t buy relevance

Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge

Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.

PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation

PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation

Despite a broadly positive perception, the country must find a way to combat "conspiracy theories" and win over neutral observers around the world.