Cannes: Why human judgement matters more than ever in an AI world
As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.
David Blecken
Cannes: KitKat wins PR Grand Prix for 'Heist'
Burson London was also named the inaugural PR Agency of the Year.
The CCO's unsteady ascent 📈
As communicators take a seat at the top table, they must work out how they are going to stay there.
Podcast: Tetsuya Honda on Japan Inc's global comms challenges
The founder of Honda Office and PR Collective Asia on why Japanese companies are under-communicating in Southeast Asia.
Japan's domestic playbook is no longer enough
This week's newsletter examines the structural trends reshaping Japan's communications sector, Burson's hire of Jonty Summers, OPR's new A-P lineup, and much more.
Leadership lacks credibility in GEO era, Burson study finds
Research shows that corporate brands and leaders can be highly visible in AI-generated answers yet completely fail to win audience trust for lack of proof.
The hard road from disruptor to respected sports brand
The Enhanced Games and LIV Golf are two sporting properties with a shared challenge: getting attention and earning legitimacy are entirely different games.