Cannes: Why human judgement matters more than ever in an AI world
As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.
The AI narrative that confronts PR practitioners every day tends to be one of total transformation. Yet the reality for most large organisations is cautious, pilot-driven implementation. Enterprise-scale transformation is still rare, with only a small percentage of companies feeling they have reached an advanced stage of AI adoption.
This was the issue that comms leaders sought to unpack in a roundtable discussion sponsored by Penta Group at Cannes last week. Led by Arun Sudhaman, founding editor of Earned First, the group included:
- Abhinav Kumar, global CMO, Tata Consultancy Services
- Caitlin O'Neill, director of corporate communications, IBM
- Damon Jones, CCO, P&G
- Eleanor Hawkins, head of policy communications, Reflection.ai
- Jamie McLaughlin, founder and CEO, Monday Talent
- Jeff Donald, communications lead, R&D / regulatory medical, safety and compliance, Bayer
- Jim O'Leary, CEO, Penta Group
- Michelle Masek, founder and CEO, Honeyjar
- Nidhi Sinha, executive director of global communications, Boston Consulting Group
- Nishita Virkar, head of strategic communications, Abu Dhabi Department of Culture and Tourism
- Paul Millman, creative marketing lead, Commonwealth Fusion
- Tina McCorkindale, president and CEO, IPR
