Avenir Global acquires Marker Collective from Next 15
The Next 15 unit includes Archetype, Outcast and Nectar.
Avenir Global, a Canadian holding company, has acquired Marker Collective, a tech-focused PR network that includes the agencies Archetype, Outcast and Nectar, from Next 15 Group. The deal is worth a reported £70.4 million (US$94.9 million).
Marker has around 650 staff serving 450 clients across 20 offices in the US, UK, Asia-Pacific and Europe. The three agencies share resources including a proprietary AI platform.
