Cannes: This year's communications themes
Earned First editors Arun Sudhaman and David Blecken recap 2026 Cannes Lions themes, including the emergence of CCOs and the PR sector's increasing confidence on the Croisette.
Read next
Cannes learns context 🦁
As someone who has chronicled the PR sector's uneven emergence at Cannes since 2009, there are good reasons for optimism.
From creativity to the C-suite: comms themes that emerged from Cannes
AI found rare optimism at Cannes, the CCO continued its evolution to enterprise strategist, Chinese brands are exporting culture, and earned trust is the only currency that survives an age of insularity.
Cannes: Relationships over algorithms
Insights from an Earned First/Zeno dinner that brought together marketing and communications leaders as Cannes 2026 drew to a close.