Caroline Hsu to leave the Hoffman Agency

Hoffman's chief global officer is stepping down, after leading the firm to record-breaking Asia growth over the past nine years.

Caroline Hsu to leave the Hoffman Agency

Caroline Hsu is leaving the Hoffman Agency, Earned First can reveal, after leading the firm to record-breaking Asia growth over the past nine years.

Hsu, who joined Hoffman as Asia-Pacific MD in 2017, helped oversee Hoffman's expansion from $7m in fee income to more than $20m, accounting for approximately half of the firm's $40m in global revenue. She is expected to exit the independent tech PR firm in Q4 of this year.