Communications in 2026: fewer shortcuts, higher stakes
Five changes shaping how organisations speak, position and earn trust in a more brittle global environment.
Katie Clift, founder of Maybe Agency, and Alex Martin, managing director of Formative, share five key takeaways from the latest Comms Lunch Club - a post-Davos reflections roundtable held in London.
In London recently, a group of senior communicators gathered to do what Davos itself rarely makes time for: slow down and talk candidly.
The Comms Lunch Club, co-hosted by may:be and Formative, brings together cross-sector leaders spanning corporate communications, PR, content and marketing to reflect on the key themes emerging from this year’s World Economic Forum in Davos and what they mean for our industry.
Here, Clift and Martin share their top five takeaways from the conversation.
