We owe the media more than this
PR has long been grounded in its relationships with the media. Yet in response to the LLM-driven gutting of journalism, our industry’s response has been to take more and give nothing back.
Voices
Communications leaders and industry experts share their perspectives on the trends, challenges, and opportunities reshaping PR and corporate affairs.
Cheering at the wake
Earned media is back, they say, but earned from what, and paid for by whom?
AI CEO avatars are inevitable
Corporate reputation experts, say hi to simulacra.
Treat AI as another channel at your peril
The real question facing PR is not how quickly we can master AI visibility but whether we are willing to break a decades-long cycle and finally use the tools at our disposal to do something far more valuable.
PR isn't dead. It just keeps getting mistaken for marketing
The industry should probably read Sir Martin Sorrell's premature obituary for PR as a warning shot. Keep selling channels, and the channels will eat you.
Five ethics blind spots that could undermine PR's AI future
The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.
