AI CEO avatars are inevitable
Corporate reputation experts, say hi to simulacra.
Voices
Communications leaders and industry experts share their perspectives on the trends, challenges, and opportunities reshaping PR and corporate affairs.
Treat AI as another channel at your peril
The real question facing PR is not how quickly we can master AI visibility but whether we are willing to break a decades-long cycle and finally use the tools at our disposal to do something far more valuable.
PR isn't dead. It just keeps getting mistaken for marketing
The industry should probably read Sir Martin Sorrell's premature obituary for PR as a warning shot. Keep selling channels, and the channels will eat you.
Five ethics blind spots that could undermine PR's AI future
The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.
Out of control
Communications in 2026: fewer shortcuts, higher stakes
Five changes shaping how organisations speak, position and earn trust in a more brittle global environment.
From power brokers to bit players
Neo-mercantilism is rewriting the rules of corporate influence