Six rules for PR in the AI search era
How do we build earned credibility that survives in a world where machines increasingly do the summarising?
Voices
Communications leaders and industry experts share their perspectives on the trends, challenges, and opportunities reshaping PR and corporate affairs.
Thailand: When everyone looks good, no one is believed
Fifty shades of grey
Does PR represent the worst of late-stage capitalism, or could it actually be a force for good?
India’s IPO darlings need to deliver narratives, not just numbers 📈
Until India’s new-age companies learn to narrate the big picture, the markets will keep missing it.
UNGA: Global South communicators must claim their seats at world's top tables
Why 77% of comms pros are getting AI wrong
The communications industry's obsession with AI speed is destroying the very thing that makes us valuable, writes Microsoft's Lauren Myers-Cavanagh.
When headlines lie, trust dies
Clickbait is the PR world’s next big battleground, says Dustin Chick from South Africa's Razor Public Relations.