Earned First at Cannes 2026 🦁
Join us at our Cannes events or follow our coverage from the Croisette.
Earned First will be on the ground at Cannes all week with a full production crew — recording video podcasts with senior industry leaders, hosting roundtables, and capturing vox pops along the Croisette. All of it feeds our coverage of how PR's role at Cannes keeps evolving. You can find specific details and request to join our events below, or contact us here.
AI Reality Check Roundtable
Monday 22 June · 10:00–11:30am · BBC House, Cannes
In partnership with Penta and Page, Earned First brings together senior in-house communications leaders for an honest examination of a crucial question: what is AI actually doing to the comms function right now?
Hosted by Earned First founding editor Arun Sudhaman and Penta CEO Jim O'Leary, the conversation steers clear of theory and hyperbole to candidly assess an environment where the economics are challenging, the tools aren't always working as promised, and AI narratives are not always universally welcomed.
The discussion is limited to a select group of in-house leaders.
Request invite below
Uncertainty is Rising — Will CMOs & CCOs Finally Align?
Thursday 25 June · 7:30–9:30pm · Fred l'Écailler, Cannes
An intimate evening of conversation, connection and exceptional dining, hosted by Earned First and Zeno Group, with Page.
Join Arun Sudhaman, alongside Zeno global CEO Barby Siegel and global chief client impact officer Thomas Bunn, for an engaging discussion of how unchartered modern times are reshaping leadership structures and business strategy — and whether marketing and communications leaders can finally close the gap between their two functions.
Seats are limited to a select group of CMOs and CCOs.
Request invite below
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