Voices From pyramid to hourglass Thanks to gen AI, a new shape is emerging. It’s time we talk about it.
Why 77% of comms pros are getting AI wrong The communications industry's obsession with AI speed is destroying the very thing that makes us valuable, writes Microsoft's Lauren Myers-Cavanagh.
When headlines lie, trust dies Clickbait is the PR world’s next big battleground, says Dustin Chick from South Africa's Razor Public Relations.