Voices From pyramid to hourglass Thanks to gen AI, a new shape is emerging. It’s time we talk about it.
PR isn't dead. It just keeps getting mistaken for marketing The industry should probably read Sir Martin Sorrell's premature obituary for PR as a warning shot. Keep selling channels, and the channels will eat you.
Five ethics blind spots that could undermine PR's AI future The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.