From pyramid to hourglass
Thanks to gen AI, a new shape is emerging. It’s time we talk about it.
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Earned media is back, they say, but earned from what, and paid for by whom?
AI CEO avatars are inevitable
Corporate reputation experts, say hi to simulacra.
Treat AI as another channel at your peril
The real question facing PR is not how quickly we can master AI visibility but whether we are willing to break a decades-long cycle and finally use the tools at our disposal to do something far more valuable.