From pyramid to hourglass
Thanks to gen AI, a new shape is emerging. It’s time we talk about it.
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We owe the media more than this
PR has long been grounded in its relationships with the media. Yet in response to the LLM-driven gutting of journalism, our industry’s response has been to take more and give nothing back.
Cheering at the wake
Earned media is back, they say, but earned from what, and paid for by whom?
AI CEO avatars are inevitable
Corporate reputation experts, say hi to simulacra.